Pelephone

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It is alleged that Cellcom raised the price of its “Cellcom Triple” plan after 12 months from the date of subscription.

This was done without providing its customers with independent notification of the price increase, shortly before the end of the discount period.

Cellcom did not deny failing to provide such notification but argued that it was indicated on the customer’s invoices, which it considered sufficient.

Cellcom’s argument was rejected under the determination that this conduct violates the Consumer Protection Law, which imposes a broader “notification obligation” on businesses.